Paige Adams-Geller, Founder & Designer of true religion Denim was in Londonlast week and I was invited along to meet her and learn what they have in store for 2012. Having met Paige a few times in the past I knew that I was in for a treat - she's friendly, charming, funny, she looks fabulous in her true religion jeans bootcut and she always does a great job of presenting her collections. But before we get onto the jeans I should first of all mention that true religion Premium Denim now has a new name - true religion Denim.

I got introduced to true religion for the first time in their showroom here in NYC. true religion was founded in usaaround 6 years ago with the purpose of producing an alternative to overpriced designer denim. Their cheap true religion skinny jeans sell in a price range of $104 to $170. This Fall/Winter 2011 collection is their debut collection in theUS. Now let me tell you something "funny"?! The tweak of the branding may be subtle but I think it makes good sense. Not only does it sound simpler and more iconic, but losing the "premium" seems appropriate considering the current economic climate.